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Review, Insights, Transformation

Ladbrokes

Taking talent from ‘gamble’ to ‘win’

When you’re heavily reliant on outside recruiters, alarm bells should ring. That’s exactly what happened at Ladbrokes. After rapidly uncovering problem areas, and revolutionising their approach to talent, RTM was entrusted with all hiring.


With processes and responsibilities scattered, the time and cost of getting people through the Ladbrokes door was way over the odds. And even with that investment, candidates weren’t always up to scratch. RTM was brought in to overhaul the situation.

Here’s what we improved to create the winning formula:

  • Launch candidate profiling to find hidden communities of niche skills, with diversity criteria and post-interview analysis built in
  • Bring in dashboard technology to give staff comprehensive data at a glance
  • Renovate Ladbrokes’ employer brand to attract the right people, with a dedicated social media strategy to drive conversations
  • Start referral and retail apprenticeship programmes to make the Ladbrokes brand valuable to targeted talent

By taking on 100% of hires, RTM has reduced the Ladbrokes recruitment bill by 75%: a saving of millions. Yet such a massive reduction has actually made talent mechanisms more intelligent, more streamlined and more effective – ultimately to bring in the right people, easier.

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